Embroidery and Branding

Many of our clients are not sure of the differences between the various types of branding that we offer. Obviously, because we have in house embroidery machines, we do encourage you to embroider all of our goods, but we would rather advise you to have the most suitable branding done on the items that you are purchasing - below are very brief descriptions of the various brandings that we offer.

Branding Explanations

We brand all products in JHB. In-house offers significant advantages and thus we at The Pool Poncho continue to increase our capacity and introduce numerous new machines in order to reduce our lead times and offer more branding options. Our branding processes are described below.

Embroidery:
Top quality embroidery done at competitive prices, with a quick turnover time.
Embroidery is the art of decorating fabric or other materials with designs stitched in strands of thread. Industrial Embroidery machines are driven by computers that read digitized embroidery files created by special software. Click here to read more about this process.

Pad Printing:
In the Pad Printing process an inked image is transferred from a photo-etched plate to a thick, soft silicone pad. The pad is then pressed against the object. The pad can wrap itself as much as 180° around a small object, and ink coverage is excellent. One colour is done at a time, but registration between colours is so accurate it allows four-colour process printing. Post-curing is aided by the use of heating tunnels. Click here to read more about this process.

Screen Printing:
In the Screen Printing process a screen is made up of a metal frame with a fine gauze tightly stretched over it. The gauze is covered with a light-sensitive coating, into which the logo is burned. Ink is pushed through the screen by a squeegee and only transfers where the logo was burned. Click here to read more about this process.

Digital Printing:
Stickers are digitally printed in full-colour by computerized Vinyl Printers and then automatically cut to a variety of shapes (square, rectangle, triangle, and circle, oval) by computerized Vinyl Cutters. Domed Stickers are created by coating a Vinyl Sticker with Polyurethane to give a three-dimensional appearance. Click here to read more about this process.

Laser Engraving:
Laser engraving is a process by which an image is marked into the surface of either metal (by YAG laser) or organic items (by CO2 laser) by removing approx. 0.8 microns off the surface of the product. A computer system is used to drive the movements of the laser head whereby very precise and clean engravings are achieved at a high rate. Click here to read more about this process.

CO2 Engraving
A logo is burned into the product with a CO2 laser, replicating the original logo with great accuracy and in minute detail. Suitable for engraving on natural materials like wood, glass and leather.

Dome Stickers
Stickers are digitally printed in full-colour and then automatically cut to any of the following shapes: square, rectangle, triangle, circle & oval. They are coated with polyurethane to give a three-dimensional appearance. Domed stickers can be applied to smooth and rigid surfaces or heat pressed onto fabrics. Click here to read more about this process.

Vinyl Stickers
Stickers are digitally printed in full-colour and then automatically cut to any of the following shapes: square, rectangle, triangle, circle and oval.

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